BUSINESS GROWTH STRATEGIES THAT ARE WORKING RIGHT NOW

No matter what your business is, whether it’s coaching, creating, buying, or selling and no matter your professional goals or target markets, there are just three things you need to grow your business. Even though each and every business is different and each and every entrepreneur is unique and special — these 3 approaches to growth will work for every single one of you.

WHAT YOU NEED TO KNOW BEFORE YOU GROW

Before you can even begin to grow you MUST have solid foundations, otherwise none of these three growing tips are going to work for you. What do I mean by solid foundations? 

Well, there are four main components. Let’s think of them as four walls on a ‘house’ you’re building. Before you can put on the roof on your house and go about your business, you need to have the walls in place, or everything will tumble.

The four walls of your foundations 

  • >> Know your lifestyle goal and be crystal clear on your “why”
  • >> Know your Unique Selling Point – what makes you unique, different and special.
  • >> Know your ideal client intimately…and I mean, better than you know yourself!
  • >> Have solid online foundations – websitebrandingsales funnelssocial media 

These foundations CANNOT be cookie cutter. While the ways to grow can follow a formula, the strategy, branding, foundations cannot.

Don’t worry if you feel like you don’t have your foundations firmly set in place just yet. You can pick up the phone and have a chat with our team. We’re here to guide you through the decisions which will help you get those walls in place and ensure you’re ready to take it to the next level using the three approaches of growth.

DON'T EVEN THINK ABOUT GROWING BEFORE YOU BUILD SOLID FOUNDATIONS

1. ORGANIC GROWTH

Organic promotion covers your social media, SEO-optimized blogs, emails and other content marketing such as newsletters. It’s about pushing out your own content. It’s that part of the process which educates your audience, drives your authority in the marketplace and helps to build a long-lasting brand. It can be a little slow, but it is a MUST DO for every business. 

But just because you don’t get an immediate outcome, don’t be fooled into thinking that it’s not working. Organic growth takes time. In the exact same way that the organic farmer waits for their veggies to grow naturally, so must you wait to see the fruits of your labor! 

Believe me, it’s worth it. We have plenty of clients who have created million dollar businesses using this method alone.

You can read a little more about Visibility here which is a core component of organic growth.

LINKING ARMS WITH OTHERS CAN CATAPULT YOUR BUSINESS INTO THE STRATOSPHERE.

2. PARTNERSHIPS

Think of partnerships as linking arms with others. This approach includes networking, joint webinars, and affiliate programs. Basically, you’re utilising someone else’s list to grow your own business. It’s not sneaky, it’s smart! And, it really can catapult you to the stratosphere. 

The downside? It’s hard work but don’t let this put you off. I have many clients who resisted this method at first, but once they started and secured that first real partnership – they never looked back.

Want to brainstorm strategies around business partnerships and how powerful this can be for your business?  Jump on a call with our team and let’s talk it through!  Here’s the link to book a Scale Call.

WHAT'S CHANGED IS THAT PAID ADVERTISING RARELY WORKS WITHOUT ORGANIC MARKETING...

3. PAID GROWTH

Paid growth comes from the more traditional route of advertising and sponsorships, or the more recent trend of using influencers. It’s anything that involves paying your way to get to the top. This can be a combination of PPC- search engine ads, social media ads, or display ads on YouTube. 

There are so many platforms for paid advertising these days, and if you’ve done your homework and laid that foundation, then you’ll know exactly who to target and where to focus your reach.

If you’re struggling to make your Facebook Ads or PPC work in a way that you’re happy with, reach out to us to talk about your business growth strategies and paid advertising.  Business Bravery’s agency arm manages Facebook Ads, Google Ads and other paid campaigns for many amazing entrepreneurs, and we can brainstorm your strategy and results, and see if we’re a good fit to work together.  Start with a Business Scale Call where we can talk it through.

BUSINESS GROWTH HAS CHANGED

It used to be that paid advertising was THE main way to grow, which shut out a lot of small businesses who didn’t have deep pockets. This is no longer the case, so no matter your budget, you CAN do this. The world of marketing has cracked wide open thanks to digitalisation and consumer behavior has changed drastically in recent years. 

It’s a much more even playing field now – which is GREAT NEWS for you!

You can reach people in a much more immediate and personal way than ever before and it doesn’t have to blow your budget. Paid advertising alone isn’t going to cut it- for the absolute no-fail growth strategy, then you MUST combine all three. 

Are you ready to make your move?

If so, just head over to my website at https://businessbravery.com/scale-call where you can book a Scale Call to with a Business Bravery specialist. They are on hand to help you decide the best way for you to grow your business based on your goals, business model, target market and your unique positioning! 

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