Most people start a business based around their passion. They want to live that passion every day and so they see the opportunity to achieve that is by monetizing that passion – they think, because they have been told this over and over, that if you have a business based on passion, you will never work a day in your life.
The problem is that most passions and making money are two very different things. If you have a passion say for say spiritual healing or graphic design or brewing organic Kombucha or interior design – all of these things are extremely different to running a business.
We’re talking craft versus business acumen.
You can be passionate about your craft, but the minute you want to monetize it, you are adding business acumen to the requirements of skills.
And, it’s not just opening the business… it’s then:
>> Sales Funnels
>> Social Media
>> Organizational Structure
>> Legals and Insurance
>> Processes and workflows
Not to mention scaling the business, which may include investing in consultants and managing their contracts, taking on investors, dealing with credit facilities, payment service providers, wholesalers and manufacturers, and all manner of other businessy things.
That passion isn’t really delivering any more, is it?
I hear it over and over and over again from almost every business owner I speak with. And for them, it’s almost like a big sigh of relief to say it out loud when they admit to me that their business simply isn’t what they dreamt it would be.