Kristeen LaBrot is one of the world's most sought after wedding planners. A leader in her field, having won LA Wedding Planner of the Year 4 times, Kristeen should have been one of the most confident and accomplished business owners around.
But, when I first met Kristeen, she was a victim of years of lack of belief in herself and her offer, having been knocked down by friends and family when she was ready to take her business to the next level.
When we first spoke, I knew instantly that Kristeen's value was so much higher than what she was valuing herself at, and we set about rebranding her offer, targeting a specific type of couple who love dark, moody and deeply meaningful events.
With this change, came a transformation in Kristeen. Suddenly, she was attracting the couples she really wanted to work with, and her passion for her business returned.
Kristeen is now capping her weddings to 6 per year, allowing her to focus on providing a deep level of service for the couples she serves, and also giving her more time with her family.
We are so lucky that Kristeen is one of the mentors in the Business Bravery Mastermind programs, focused on branding, social media and positioning, and we continue to support Kristeen's journey as one of the world's leading event planners.