Your Ideal Client: How to Work Out Who to Work With
Being successful in business is all about INTENTIONS. Intentionally working towards your lifestyle goals and, one of the most critical decisions to keep your work fun, intentionally speaking to your ideal client in your marketing.
Being intentional about your branding, positioning, messaging and offer, means you will attract your dream client- as long as you’ve done your foundation work well.
YOU HAVE TO DECIDE WHO YOUR IDEAL CLIENT IS: IT BEGINS WITH YOU.
Well, the process of finding them actually begins with YOU. You can’t know who your ideal client is if you don’t have a firm grasp on who YOU are, what you do best, and the value you bring.
Equally, you should also have a clear idea of what is important to you, personally as well as professionally.
For example, I work with many entrepreneurs whose main goal is to grow their business in such a way that allows them to work less but still profit so that they can spend more quality time with their family.
If you want to have more joy and freedom in life, (and who doesn’t want that?) then your lifestyle goals should be the driving force behind your business goals.
So, take some time to figure out what those lifestyle goals and business passion look like for you and take it from there.