The Online Course Creation Guide: How to Decide on the Perfect Topic

There’s so much buzz around passive income and creating your online courses these days. There seems to be a million and one “gurus” out there all claiming to have the secret to online courses, but what they tend to offer is a bland, cookie cutter system. 

Often their processes are unclear and confusing that the whole thing feels so intimidating, especially for those who have never done this before, or who have limited marketing or technical experience.  

But getting in on that passive income action doesn’t have to be rocket science. I’m going to cut through it all, get down to basics and show you just how simple it can be to create a high-converting and extra-ordinary online course. 

THERE'S SO MUCH BUZZ AROUND PASSIVE INCOME THESE DAYS: BUT THERE IS A RIGHT AND WRONG WAY TO MAKE IT WORK.

Let’s start at the very beginning…(a very good place to start!)

I meet so many entrepreneurs, coaches, and consultants wanting to get an online course out there but who have managed to work themselves up into a ball of stress by overthinking it all. They’re losing sleep over the writing, the delivery, the technology, the production, the pricing, the marketing… It becomes this huge, impossible and absolutely mammoth task! 

My first piece of advice is just STOP. Take a breather! And bring your focus right back to the single most important element of creating an engaging online course… And, what might that be? I hear you ask. 

The topic of course.

The topic is the very foundation of your online course and what everything else stems from. Without nailing that, you can’t build anything else! So it’s the perfect place to start, right?

We now we know WHERE to start. Let’s focus on HOW. 

DON'T BE DAUNTED BY THE MARKETING AND TECH OF SETTING UP AN ONLINE COURSE. REACH OUT... WE CAN HELP YOU, SO YOU CAN CONCENTRATE ON BEING BRILLIANT AT BEING YOU!

How do you choose the right topic for your online course?

You may already have some idea of what you want your online course to be about, but don’t be tempted to run with it just yet. You still have a little more work to do to be sure that it is the perfect topic.

First of all, it’s a good idea to brainstorm as many ideas as possible to get a list that you can really explore. If you need a little motivation, think about your skills, knowledge, passions, and professional or personal journeys. 

Then, the next step is to check them against these 3 things…

– Are you passionate about it?
– Does it solve the current most urgent problem or need for your ideal client?
– Is it in alignment with your brand?

This simple checklist can help you determine the best topic for your online course. If a topic idea doesn’t pass with flying colors, then bin it and move on! 

Don’t waste time on a topic idea that doesn’t meet the grade.

TAKE CHOOSING YOUR ONLINE COURSE TOPIC VERY SERIOUSLY: THIS IS SOMETHING YOU WANT TO BE MARKETING FOR A LONG TIME.

THE ULTIMATE COURSE TOPIC GUIDE: LET'S BREAK IT DOWN

Let’s explore that checklist a little further to really understand how they relate to your topic ideas.

PASSION FIRST WHEN IT COMES TO CHOOSING A COURSE TOPIC

The first tick box is all about business passion and your passion is personal. It’s all about you. YOU are what makes your business unique. Sure, all businesses and entrepreneurs have competition, that’s a given, but there is no one out there with your exact knowledge with your exact experience, delivering it in the exact same way. 

Part of your business foundations is about knowing who you are and what you bring to the table. When you do and you know what sets you on fire and makes you tick, then there is authenticity to that and THAT is what people respond to.

Plus, creating a course on a topic you love and know super well will be so much easier than something you’re only half-interested in!

ideal client: the key ingredient to a successful online course

The 2nd tick box is all about your ideal client and their current most urgent need. Before you can even begin to create an online course that sells, you need to know who you are selling it to. 

If you’ve nailed your business foundations, then you should already know your ideal client inside and out. You need to know what they want, what they need, what they already have access to and more importantly, what they are missing out on so you can provide it.

YOUR BUSINESS & BRAND IMAGE MATTERS TO ONLINE COURSES

The best topic idea will be one which reaffirms your brand and ties in with your business goals. To explore this step, you need to look at the bigger picture. 

To give you a helping hand, ask yourself these questions:


– What is your business about?
– Does the course weaken or strengthen your brand?
– Is it relevant to your specific focus?
– What do you want to be known for?
– What level of client do you want to work with?
– What income do you want to make?
– What income bracket do you need to target in order for that goal to happen?

MARKET RESEARCH ON ONLINE COURSE TOPICS

Ok, so you’ve now run each idea by the 3 check boxes, and maybe you’ve narrowed it down to 2 or 3 solid topic ideas for your e-course.The next step on deciding on which one is the perfect topic is to do some market research. If you’ve done your homework into your ideal client, then you’re already off to a good start.

One great tip to market research is to attend huge webinars in related fields and focus in on the chat box. This can give you such an amazing insight into the pain points of participants and will let you see if your topic idea will provide a solution. 

If not – it might give you ideas for future topics so definitely worth doing!

THE PERFECT ONLINE COURSE TYPE

If you’ve followed all the steps so far, you will now have a viable topic in mind. You’re clear where it fits into your business, the market and what value it brings to your clients… and to you! 

The final step in the decision making process for your online course is choosing the course type. For example, it could be a ‘How to’ process, a discipline, such as Knitting 101, an activity, or be something level specific, like a Beginners Guide to Meditation for instance.

The great thing is that there is no single-best way to deliver an online course. You simply pick the structure that makes delivery easier for you and maximises enjoyment for your participants. 

BE BRAVE ONLINE COURSE CREATOR

Remember, the process of choosing your online course topic can seem daunting at first, but you CAN do this! You just have to be brave, and break it down, bit by bit. 

If you want more details on each of these steps, you can download the Online Course Topic Blueprint via the link below. Download the free guide here.  

And for those of you who are super serious about their course and business visibility, AND if you want the steps to really learn this craft, then hop on a call with us and we can brainstorm the best visibility strategy for you. Scale call with a Business Bravery specialist  https://businessbravery.com/scale-call  

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