WHAT GOES INTO A $100K OFFER (1)

WHAT GOES INTO A $100K OFFER?

If you’ve never thought bigger than a $10k program before, or if you’ve never thought about expanding your offers to include premium services, then you might be a little perplexed when you think about what goes into a $100k offer.

YOU'VE GOT TO THINK BIG: PREMIUM OFFERS TAKE A PLUNGE

When you’re designing your Premium Offer of $100k+, you first want to ensure that you have all of your foundations right.  Because servicing clients at this level is not the same as high volume, low end clients.  

So, first, nail your $100k Offer foundations, then we can move on to creating that gorgeously resonating, deeply transformative offer.

Don’t even think about not getting your Authority, Relatability and Visibility nailed first.  You MUST have this under control first before you even attempt to sell a premium package at this level.

Got it sorted?  Great… now, let’s design your $100k offer.

A $100k offer is deeply transformative, high touch and resonates at a truly personal level.

1. DEEPLY TRANSFORMATIVE

Your $100k offer needs to be deeply transformative.  There is no way around this.  And, to design this in a way that really gets results, you MUST know your market incredibly well.  

You must know what they desire more than anything else in the world.

You must know what they are scared of more than anything else in the world.

You must know how to bridge the gap between those two things – so take them from what they are most scared of to what they desire most.

If you know your craft incredibly well, and you know the most transformative outcome you can achieve incredibly well, and you know you can take your ideal client from what they are scared of to what they desire most…

… then you have answered the most fundamental question you need to in designing your perfect $100k offer.

So, simply… do that.  

you must get those results better than anyone else in the world to charge $100k + for your services or programs.

WHAT GOES INTO A $100K OFFER (1)

2. DO IT BETTER THAN ANYONE ELSE IN THE WORLD

You know what to do, now you need to ensure that you do it better than anyone else in the world.

There are ALWAYS going to be others who do what you do.  There are ALWAYS going to be competitors.  There are ALWAYS going to be copycats.

But, if you know that you get that transformation better than anyone else, then you have nailed the second most important element of your $100k offer.

And, the methodology might be similar to others, but the way YOU do things needs to be a signature system or a completely unique way of using the methodology.

What makes what you do different, unique and special?  How can you make it the BEST in the world?

Nail that, and you have #2 answered in creating your $100k offer.

MAKE YOUR $100K OFFER HIGH TOUCH, SO IT HAS A PERSONALIZED ELEMENT

3. MAKE IT HIGH TOUCH

Those who service at the $100k level + offer high touch, and highly personalized services to their clients.

If you sell offers at $10k right now, and they’re 1:1, you will want to rejig everything so that your $10k offers are in groups (for scale) and are lower touch, and then your highest end, premium services are personalized to the client.

$100k+ packages are generally tailored to the unique needs of your client.  

If someone is going to invest in you at this level, they will want to know they have your personal attention, and that at least a portion of the service is bespoke.  By all means, have a method or signature system (as I mention above), but you need to have an individualized approach inside the method to charge at this level.

Do not confuse offering a $100k service with giving away your soul.  You have to put boundaries around your services, or you won’t be able to do anything but service one of your premium clients.  

And, once you start working with one $100k+ client, I guarantee that you will want to work with more, because in my experience, they are more invested, more willing to go the distance and you get better results with them.  This makes for serving them a wonderful experience for you as well as for them.

CREATE YOUR $100K+ OFFER

If you can tick the boxes above, then you can go ahead and create your $100k offer.   Think big, stretch yourself to come up with deeply transformative offers that give a high level of service to your clients.

If you’d like to brainstorm your $100k offer, we’d love to offer you a Scale Call to with a Business Bravery specialist. They are on hand to help you decide the best way for you to scale your business based on your goals, business model, target market and your unique positioning! 

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PREMIUM OFFER SUITE

YOUR $100K OFFER: BECOME THE #1 IN YOUR NICHE

If you’re damn sure you get extraordinary transformations for your clients and you’re ready for MORE, you CAN create $100k offers.  The attraction method for $100k Offers is very different to the mainstream marketing you’ve probably seen offered on Facebook ads and webinars, and we help our clients become the #1 brands in their niche and create $100k offers with our Premium Offer Suite and our Intentional Marketing System.   

With our system, you attract and covert clients at a much higher level, allowing you to serve more deeply, create greater impact and charge much more for your time. It is our aim for you to spend your time primarily in two areas: deep impact with premium clients, and broad impact with media, speaking opportunities, partnerships and in your community, while developing systems and a team to handle the other deliverables. In our experience, this gives you immense freedom and joy in your business.

Want to learn more?

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